Journal of Innovative Research in Engineering Sciences



The Effectiveness of Media Diplomacy on Urban Tourism

Hadi Mohajeri

The purpose of this study was to identify and understand the effectiveness of media diplomacy on urban tourism through an approach based on data theory. The number of participants in this study was 14 people who were sampled using the snowball method. The most important method of data collection was the use of interviews. However, in some cases, the researcher used other methods such as observation. The researcher reviewed some documents. The research took palce in urban tourism in Tehran during 1397 and 1398 and was thematically in the field of media diplomacy and tourism. The results of the research in order to answer the questions, led to the formation of a model under which the process of effectiveness of media diplomacy on urban tourism (questions 1 to 2), and the context, causal and intervening conditions (questions 3, 4 and 5) are discussed.

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Keyword:1- Media diplomacy
Keyword:2- urban tourism
Keyword:3- effectiveness of diplomacy
Keyword:4- professional tourism system

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